2 Ways to Manage your Small Business Local SEO Campaign

Still finding it difficult to cash in on local consumer trends due to a lack of good (not even great) local SEO results? Believe it or not there are powerful, and often times free, online tools that can help you boost your company?s search results and get your business the attention it deserves. The Internet is becoming a more valued and trusted source for information with each passing day, and the longer you wait to optimize your online marketing campaigns, the harder it?ll be to get the results you need.

Of course you want clients from all of the fifty states to find you, but if your campaign isn?t optimized properly and you don?t really have the marketing budget to satisfy this request, you?ll be throwing money away trying to get your ads seen all over the U.S.. Instead, exercise the most obvious marketing tip there is: localize your SEO marketing campaigns. You can still show up in the search results for cities or states that account for a majority of your traffic, if you are using these city and state names in your keywords. Though you are in their local area, your campaign will appeal to a local crowd because it is optimized for clients in that region.

No matter what approach you are currently using for your SEO campaigns, you are after the same results as other small business owners: rank in the search engines and drive consistent traffic to your website. You want to be sure to monitor your business website?s analytics, so you are aware of the search terms that are commonly used to bring in traffic. Most times you?ll find that users will pair a keyword with a specific region to find what they are looking for. Use information like this to optimize your SEO campaign and attract the qualified visitors who actually need you products or services.

See also: What is SEO ? http://blog.zoomqa.com/2012/01/05/what-is-seo

Take Advantage of Customer Review Sites

It?s no doubt that customer review sites are a good look for local business results. It is more likely that someone will invest in your product or service if the majority of your past clients are satisfied with what you have to offer, than they will by merely finding you online. If a consumer is turning to the Internet to filter out local businesses offering their choice of product or service, a handful of positive reviews to accompany your business listing is their supporting invitation to pay you a visit. Encourage your past customers to leave you short, genuine reviews online to help boost your marketing campaign and appeal to a broader local audience.
Dedicate time to researching the free and affordable online marketing resources that could help your business get the SEO and overall marketing results it is looking for. Stay focused on the goal of your campaign and do not let one or two unsuccessful strategies influence you to abandon your efforts altogether.

Source: http://blog.zoomqa.com/2012/08/27/2-ways-to-manage-your-small-business-local-seo-campaign/

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