The Free-To-Play Storm and the Freecore Gamer

Editor?s Note:?Tadhg Kelly is a game designer with 20 years experience. He is the creator of the leading game design blog What Games Are, and consults for many companies on game design and development. You can follow him on?Twitter?here. The really big change that social games brought about was proving that the Asian model of monetising games through virtual goods and other free-to-play business models works just as well in the West. Now big videogame makers want to try and adapt that idea to existing hardcore markets. Is that realistic?

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