Its so easy when looking at social media agencies to trust the big agencies as the best. Though with social media this isn?t always true. The internet has always let the little guys get involved and bag some serious results for their clients. They?re hungry for your business and to keep you on board, so sometimes going with a smaller agency means they?ll fight for your business harder.
Secondly, know your goals online and check if your social media agency have the skills and expertise. If you want to increase more likes on your Facebook, make sure they ask why and at least get your opinion on how it will help your business. Sometimes it might be slightly annoying, but it?s ok that they?re on your case, it means they want to make it work for you.
Most importantly, look at the work your agency currently does for their clients. Is this the kind of online marketing you want? Most agencies will have case studies on their clients, so look at how the agency have created an OFFLINE affect with an ONLINE influence. Where is the contribution to the bottom line? Ask the hard questions and make sure you get solid answers.
Finally, if you just don?t like them, trust your gut! Social media is about building trust. If your agency haven?t done enough to gain your trust, how will they build trust with an entire audience? It helps to go with your gut and have a strong relationship with your agency from the get-go. Choose a social media agency that you feel you could just call for a chat about the latest in IT and tech, or ask general advice. Social media agencies are filled to the brim with intelligent and multi-skilled people, make use of their talents.
So once you?ve considered all these things, put your potential social media agencies to the test with the simple issues we?ve discussed. At White Echo, we don?t shy away from letting you test our nerves of steel, so put us to work with these few points and you might be surprised on what we can achieve together. Most of all, we wish you good luck!
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