A large part of running a successful business is knowing how to market it effectively.? This means, as well as investing money into well planned and targeted advertising / marketing campaigns, you should be taking advantage of as many of the free opportunities available to you as possible.?? Here?s five essential tips to start you marketing your company for free.
Five essential top tips for marketing your business for free:
- Telephone Directories.? Make sure that your business has taken advantage of its? free listing within the relevant classification of the telephone directory (Yellow Pages, Thomson Local and Phone Book).? If you are doubtful of the relevance of this media channel for your business, then just remember that these publishers hold vast databases of businesses throughout the country ? databases which then feed into an online directories, mobile directory apps and 118 services.?? You don?t want your competitors to be visible when you are not.
- Local online directories.? There seems to be an ever-expanding list of online directories which provide businesses with free listings.? Content varies according to the individual directory ? more established directories will offer less as part of the basic listing, but will allow businesses to buy adverts that include web links, more content and priority over basic listings in results.? Smaller online directories tend to allow more content including weblinks, photos, keywords and detailed descriptions.? Why should you get listed on these directories? 1) they are free, 2) they rank highly on search engine results? giving you more exposure in local search results and 3) for directories allowing website links ? this will build links back to your site also helping to improve the SEO of your website.
- Search engine listings.? Much like the online directories, you need to claim your local listings on search engines.? Once you have ?claimed? your listing, you will be able to enhance it with relevant content such as descriptions, business hours, photos and so on ? which give prospective customers the information they need and also increase the chance of being contacted, over a competing business that hasn?t bothered providing additional information.? It?s important to claim these listings as the search engines give them more prominence in their search results.? And as you will know, it?s crucial that you are found when people are looking for your services.
- LinkedIn profile. If you feel like you should belong to a social network but don?t know which one or understand the power of relevance of Twitter and Facebook ? then you should start with LinkedIn as the first step. LinkedIn is the world?s largest professional network, has over 120 million members and is growing rapidly. Small businesses can really benefit from using LinkedIn to connect with trusted contacts as well as exchanging knowledge, ideas, and opportunities with a broader network of professionals.? Simply setting up your personal profile so that you can connect with clients, colleagues and any other contacts is a must, to start.
- Testimonials.? If you have any client or customer feedback or have been given testimonials ? use them! What better way to sell your services or products than through your customers? Testimonials and client referrals are incredibly powerful and will give prospects the reassurance they need to use your services or buy your products.? The more feedback you have the better ? if you don?t have any, then simply request some from current or past clients.? You can also use feedback to strengthen your profile on LinkedIn ? where you can request ?recommendations? that will be added to your profile.
These may not be the most exciting tasks that you can implement to promote your business and admittedly some can be fairly time-consuming BUT they are important and will give you results.? And as they are free what have you got to lose?
If you are a business owner/ partner or manager and simply can?t give this the time it needs, we can always help out.? In addition to our team of skilled consultants, media experts and strategy developers, we also have an excellent administrative team in place who would be more than happy to manage all of your listings; making sure they are accurate and in the right places. Contact DAA Marketing for more or visit our website.
Filed under: Online, Print
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